![]() So make sure you can analyse big data sets 5000 plus pieces of feedback text quickly and efficiently. Know your techniques: As I stated earlier the commercial world is interested in speed and it seems the assumption is that Qualitative analysis is slower. Do your research on your intended sector and show what techniques can be used, how you would analyse the feedback and what they can use the analysis for. Know your words: You need to be able to talk confidently about Qualitative techniques and what they can offer the commercial environment. What do Qualitative Social Scientists need to do to make an impression?įor other Qualitative Social Scientists out there looking to leave the Academy how can you make an impact? In my opinion this is by knowing your words, how to talk about Qualitative work, how to analyse them and most importantly how you can add value to the numbers. They can also be manipulated, as cynical as it sounds, see above. The answer it seems is speed Numbers can pulled out of feedback very quickly and in an environment where time matters and things like Return on Investment (ROI) need to be communicated quickly figures win. So why are Commercial Outlets less interested in Qualitative work: What can the individual numbers tell you about how to improve your product or service? Very little, without an understanding of why people gave something a particular score. What can Qualitative Social Science offer the Commercial world:Ī deeper understanding of your customer’s feelings and thoughts towards your product alongside an understanding of how they intend to use your product and what you can do to improve it. Words on the other hand are harder to manipulate, they also tell you why someone voted a particular way and to improve your delivery and thus your customer satisfaction you need to understand the why’s. On the face of it the phrase ‘85% of students ranked the class a 4 or above’ sounds positive however, when you dig a bit deeper and find out that only 30% of the people in the class answered the question that 85% looses its impact. I think this is particularly important when dealing with student feedback. My Doctoral research took on a Critical Realist framework thus, in my humble opinion, numbers can tell you how many times something happens but only words can explain why something happened. ![]() My interests lay in the cognitive processes, which underpin spatial reasoning, decision-making and ultimately behaviour within online spaces, particularly online spaces used for learning. I describe myself as a Qualitative Social Scientist, more specifically a Behavioural Geographer. Why words are more important than numbers: This leads me to make suggestions for ECRs considering leaving the Academy. I believe in that words tell you more than numbers and the emphasis on numbers in my current working environment has led me to think about why I feel so strongly about the importance of words and what Qualitative Social Science can offer the Commercial world. I love that I have face-to-face interaction with students again but what has confused me is the emphasis on numbers as a way of measuring success. I remained in Education within the public sector for 9 months and then I moved into the Commercial Education. 12 months on I do not regret the decision or the twists and turns that have occurred over the last 12 months. The decision was made partly because of lack of opportunity and partly because of disillusionment with the Academy.
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